Left

TV still works

In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising.  In this post we will look at whether TV is still an effective medium.

There is an increasing amount of empirical evidence that suggests TV advertising is getting increasingly effective.  Perhaps the most often quoted analysis is

   - - Read More - -

People still watch TV

As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year.  This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising.  For the most

   - - Read More - -

thedoublethink TV is here

You might have noticed the little video on the top right of our screen.  We will be posting video interviews with interesting people Colin and I run in to. We will be adding more videos over the next few weeks.  You will also be able to find them on our YouTube channel.  The first video is an interview with the fascinating Dr    - - Read More - -

Google Analytics Intelligence

  This is a bit of a geeky post so apologies in advance.  But I have been meaning to write about how fantastic I think Google Analytics Intelligence is.  If you are not sure what I am talking about have a look at the video below.      - - Read More - -

What should I pay for a piece of data?

value-of-data

 

 

People have been buying and selling data about consumers for a long time.  Companies like Axciom have been doing this for years in the direct marketing business. 

   - - Read More - -

Right

Data at TED

As you can imagine, there was much to entertain data watchers at this year’s TED conference. Here’ s a quick roundup of the talks most relevant to what we’re talking about on this blog. There was a live    - - Read More - -

You Have Zero Privacy Anway. Get Over It

Probably the most talked about new company ad TED was Blippy.  This audacious start-up can be thought of as a Twitter linked to your credit card.  The idea is similar to Facebook’s  disastrous Beacon feature, where purchases members made were automatically posted. If this sounds like an invasion of privacy, it is - gloriously so.  To join you simply register your credit card with the site and then    - - Read More - -

Data Visualization, 1883

Just to prove that the graphic presentation is new, take a look at this selection of images from  BibliOdyssesy, a blog devoted to “amazing archival images from the internet”.  (There’s a book too.)  The image above is titled, "A timetable indicating the differences in time between the principle cities of the world", with their air line distances from Washington.  It was published in 1883, in Philadelphia by WM Bradley. These    - - Read More - -

Geodemographic, Metracritical Netfix

Take a look at this superb interactive tool developed by The New York Times:  A Peek into the Netflix Queue. The principle is simple enough.  The Times has taken a database of most rented movies from Netflix and overlapped it on ZIP codes on a Google map to create a geodemographic look at tastes and the hyper local level.  New York is shown here, but they’ve featured    - - Read More - -

2010 America

census_bureau_seal_compressed2

 

We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.

Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already be predicted with amazing accuracy from

   - - Read More - -