In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting increasingly effective. Perhaps the most often quoted analysis is
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As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year. This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising. For the most
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This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
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People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business.
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As you can imagine, there was much to entertain data watchers at this year’s TED conference.
Here’ s a quick roundup of the talks most relevant to what we’re talking about on this blog.
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Probably the most talked about new company ad TED was Blippy. This audacious start-up can be thought of as a Twitter linked to your credit card. The idea is similar to Facebook’s disastrous Beacon feature, where purchases members made were automatically posted.
If this sounds like an invasion of privacy, it is - gloriously so. To join you simply register your credit card with the site and then - - Read More - -
Just to prove that the graphic presentation is new, take a look at this selection of images from BibliOdyssesy, a blog devoted to “amazing archival images from the internet”. (There’s a book too.) The image above is titled, "A timetable indicating the differences in time between the principle cities of the world", with their air line distances from Washington. It was published in 1883, in Philadelphia by WM Bradley.
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Take a look at this superb interactive tool developed by The New York Times: A Peek into the Netflix Queue.
The principle is simple enough. The Times has taken a database of most rented movies from Netflix and overlapped it on ZIP codes on a Google map to create a geodemographic look at tastes and the hyper local level. New York is shown here, but they’ve featured - - Read More - -
We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.
Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already be predicted with amazing accuracy from
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