As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year. This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising. For the most
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This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
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People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business.
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On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database
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Just to prove that the graphic presentation is new, take a look at this selection of images from BibliOdyssesy, a blog devoted to “amazing archival images from the internet”. (There’s a book too.) The image above is titled, "A timetable indicating the differences in time between the principle cities of the world", with their air line distances from Washington. It was published in 1883, in Philadelphia by WM Bradley.
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Take a look at this superb interactive tool developed by The New York Times: A Peek into the Netflix Queue.
The principle is simple enough. The Times has taken a database of most rented movies from Netflix and overlapped it on ZIP codes on a Google map to create a geodemographic look at tastes and the hyper local level. New York is shown here, but they’ve featured - - Read More - -
We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.
Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already be predicted with amazing accuracy from
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Yesterday I listened to a panel discussion on this subject, part of the most excellent New Yorker Festival.
I’ve always been very interested in internal branding. The ‘War for Talent’ as McKinsey called it, seems to be one of the greatest of CEO concerns.
Brands help morale. This makes intuitive sense. People feel proud working for a great brand, so it helps recruit, retain and motivate people.
You can argue that most
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