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Posted 2010.02.08
As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year. This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising. For the most
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Posted 2010.02.04
You might have noticed the little video on the top right of our screen. We will be posting video interviews with interesting people Colin and I run in to. We will be adding more videos over the next few weeks. You will also be able to find them on our
YouTube channel.
The first video is an interview with the fascinating Dr
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Posted 2010.02.01

This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
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Posted 2010.01.18

People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business.
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Posted 2010.01.12

On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database
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Right
Posted 2010.01.25

Just to prove that the graphic presentation is new, take a look at
this selection of images from BibliOdyssesy, a blog devoted to “amazing archival images from the internet”. (There’s a book too.) The image above is titled, "A timetable indicating the differences in time between the principle cities of the world", with their air line distances from Washington. It was published in 1883, in Philadelphia by WM Bradley.
These
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Posted 2010.01.14

Take a look at this superb interactive tool developed by The New York Times:
A Peek into the Netflix Queue.
The principle is simple enough. The Times has taken a database of most rented movies from
Netflix and overlapped it on ZIP codes on a Google map to create a geodemographic look at tastes and the hyper local level. New York is shown here, but they’ve featured
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Posted 2009.11.18

We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.
Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already be predicted with amazing accuracy from
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Posted 2009.10.18
Yesterday I listened to a panel discussion on this subject, part of the most excellent New Yorker Festival.
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Posted 2009.09.23
I’ve always been very interested in internal branding. The ‘War for Talent’ as McKinsey called it, seems to be one of the greatest of CEO concerns.
Brands help morale. This makes intuitive sense. People feel proud working for a great brand, so it helps recruit, retain and motivate people.
You can argue that most
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