Comments on: Marketing Accountability in 1923 http://thedoublethink.com/2009/04/marketing-accountability-in-1923/ The Art & Science of the New Marketing Thu, 25 Nov 2010 23:28:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: History of Scientific Marketing | The DoubleThink - The Art & Science of the New Marketing http://thedoublethink.com/2009/04/marketing-accountability-in-1923/comment-page-1/#comment-31252 History of Scientific Marketing | The DoubleThink - The Art & Science of the New Marketing Thu, 30 Jul 2009 11:32:22 +0000 http://thedoublethink.com/?p=43#comment-31252 [...] Hopkins’ Scientific Advertising (1923) was one of the first books on the topic.  It opens with the following words: “The time [...] [...] Hopkins’ Scientific Advertising (1923) was one of the first books on the topic.  It opens with the following words: “The time [...]

]]> By: A Perfect Storm - ABM Presentation | The DoubleThink - The Art & Science of the New Marketing http://thedoublethink.com/2009/04/marketing-accountability-in-1923/comment-page-1/#comment-12 A Perfect Storm - ABM Presentation | The DoubleThink - The Art & Science of the New Marketing Tue, 05 May 2009 00:12:35 +0000 http://thedoublethink.com/?p=43#comment-12 [...] briefly touched upon the topics I covered at the ANA conference a couple of weeks ago and used Claude Hopkins’ opening paragraph to show that many companies have forgotten about the very basics the early [...] [...] briefly touched upon the topics I covered at the ANA conference a couple of weeks ago and used Claude Hopkins’ opening paragraph to show that many companies have forgotten about the very basics the early [...]

]]> By: Why creatives should wear bowties | The DoubleThink - The Art & Science of the New Marketing http://thedoublethink.com/2009/04/marketing-accountability-in-1923/comment-page-1/#comment-4 Why creatives should wear bowties | The DoubleThink - The Art & Science of the New Marketing Mon, 27 Apr 2009 11:38:49 +0000 http://thedoublethink.com/?p=43#comment-4 [...] like John Caples and Claude Hopkins, whose book Scientific Advertising I mentioned in my previous post on marketing accountability in 1923.  Over the past few years we have seen a new generation of [...] [...] like John Caples and Claude Hopkins, whose book Scientific Advertising I mentioned in my previous post on marketing accountability in 1923.  Over the past few years we have seen a new generation of [...]

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