Data Makes Ads

Posted 2009.05.18

now-network

Sprint’s new “Now Network” campaign is like the analytics part of the presentation ran off with the creative part and had a baby.

Its center is a microsite made up of a bunch of real time feeds from different sources such as CNN and the New York Times. Sprint facts are interspersed.

This started as a simple app and proved so popular that it has taken over the main campaign.

Adweek cites two other recent examples of data as advertising:

“Online retailer Zappos.com offers Zappos.com/maps that highlights which products are being bought where. Uniqlo has introduced its Bra Top with a microsite greeting visitors with hundreds of women from a focus group giving their feedback on the product. (Uniqlo calls this “research entertainment.”) Online retailer Zappos.com offers Zappos.com/maps that highlights which products are being bought where. Uniqlo has introduced its Bra Top with a microsite greeting visitors with hundreds of women from a focus group giving their feedback on the product. (Uniqlo calls this “research entertainment.”)”

As we all know, once it’s advertising, it’s officially pop culture.