http://thedoublethink.com/2009/05/how-much-should-you-spend-on-marketing/ The Art & Science of the New Marketing Thu, 25 Nov 2010 23:28:03 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://thedoublethink.com/2009/05/how-much-should-you-spend-on-marketing/comment-page-1/#comment-6447 How much to spend in a recession? | The DoubleThink - The Art & Science of the New Marketing Mon, 08 Jun 2009 23:40:06 +0000 http://thedoublethink.com/?p=360#comment-6447 [...] weeks ago I wrote a post about setting the marketing budget.  It described the often very basic rules marketers use to make multi million dollar investment [...] [...] weeks ago I wrote a post about setting the marketing budget.  It described the often very basic rules marketers use to make multi million dollar investment [...]

]]> http://thedoublethink.com/2009/05/how-much-should-you-spend-on-marketing/comment-page-1/#comment-952 links for 2009-05-20 | Mostly Marketing - Definitely Digital Thu, 21 May 2009 04:04:48 +0000 http://thedoublethink.com/?p=360#comment-952 [...] How much should you spend on marketing? | The DoubleThink - Ogilvy Analysis on how best to budget for marketing and what principles still apply. (tags: marketing ogilvy advertising research) [...] [...] How much should you spend on marketing? | The DoubleThink – Ogilvy Analysis on how best to budget for marketing and what principles still apply. (tags: marketing ogilvy advertising research) [...]

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