Tracking TV content

Posted 2009.06.26

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Here’s a very cool little app that allows you to search what is being mentioned on TV and trend the data over time. It is provided by SnapStream whose servers gather closed captioning data of TV content. Below you can see an example of how often “Obama” is mentioned over time.

Not surprisingly, the top 4 mentioned topics today on TV are all related to Michael Jackson’s death : “michael jackson”, “the hospital”, “the ucla medical center” and “cardiac arrest” … .

You can also download the data in excel which could make it a great data source for capturing the impact of PR in marketing mix models.