MIT’s media lab created this interesting application that builds your persona based on data it finds about you online.
It’s a very cool idea. Problem is that I ran my name twice and got very different results.
The last 2 chapters of the Math Marketing paper describe how you can make it work for you in order to increase accountability and to generate powerful insights. This article on Chief Marketer (http://chiefmarketer.com/marketing-roi/0616-marketing-accountability-tips/) described 8 steps to greater accountability. The last chapter discusses Math Marketing in the context of generating insights.
1. Build [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]
The image above is “The British Beehive”. 19th century British caricaturist George Cruickshank’s used it to describe the hierarchy of labor in Victorian England. Each profession is assigned an individualized place in the social order. Where does math marketing fit into your organization and how do you organize your Math Marketing efforts? The third chapter [...]
I recently wrote a paper on Math Marketing and Ogilvy was kind enough to make it available on their website. I will posts pieces of this paper on our blog over the next couple of days. The paper starts with a history of Math Marketing, which I posted earlier. The second chapter describes some of [...]