So says this week’s Fortune Magazine in an article titled “Advertising’s Revenge of the Nerds”.
It discusses how the data revolution has finally come to advertising and changed things forever. Announcing a “quantacracy” in the industry, the author sets up a contrast between The Doublethink’s very own Dimitri and Richard Kirshenbaum of Kirshenbaum Bond [...]
Marc Earls’ blog had a link to this interesting video last week. Eric Sun from the department of Computer Science in Stanford talks about an analysis he did using data on 262,985 Facebook Pages and their associated fans. He analyzed how information propagates through the Facebook network by looking at the popularity of fan pages. [...]
It’s official, it was on the front page of the NY Times yesterday : Statisticians are hot. Google claims they have the sexiest jobs in the world and IBM is planning on hiring 4,000 of them. They will have the pleasure to mine the enormous amounts of data that are being generated every day in [...]
Fortune ran a little piece yesterday on the growing power of mathematics in advertising. I was proud to represent the nerds in the industry!
Monday I wrote a post about a very annoying graph that keeps popping up in Keynote presentations. Edward Tufte invented the concept of Chart Junk. His most famous work – The Visual Display of Quantitative Information was published in 1983. It is probably the most important book ever written on data visualization. It made the [...]