thedoublethinkTV – Interview Dominique Hanssens

Posted 2010.06.18
 

 
The latest video on thedoublethinkTV is an interview with Dominique Hanssens,  Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977.   He has served as the school’s faculty chair, associate dean, and marketing area chair. From July 2005 to June 2007 he served as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.  He is also one of the founding partners of Marketshare Partners.
 

 

In the interview he discusses a wide range of topics in the area of marketing effectiveness and accountability. 
 
 

You can watch our other videos on thedoublethinkTV.

 

 


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