This is a wonderful time to work in marketing (on a good day). New science, new channels and new theories are mixing with some old principles. This blog will explore what we think is the most exciting emerging field: the convergence of insight and analytics. It’s written jointly by an analyst and a planner, and we hope that the left/right structure provokes some back and forth between our disciplines. We invite you to join in.
Dimitri Maex is Managing Director Marketing Effectiveness for Ogilvy. He runs Ogilvy’s analytics group in North America, a team of more than 50 analytics experts. He has been with Ogilvy since 1998 and has worked in their Brussels, London, San Francisco and New York offices. Before that Dimitri worked as management consultant for a small consultancy company affiliated with INSEAD and as financial controller at Kraft. Dimitri and his wife Katherine live in Brooklyn NY.
Colin Mitchell is the Chief Strategy Officer for Ogilvy in North America, where he oversees Account Planning and Digital Strategy. Over nine years he has worked on most of the agency’s accounts and across all its disciplines. Before that, he worked at Cliff Freeman & Partners, and he served his apprenticeship at BMP (now DDB London). Colin grew up in Scotland. He’s married with three kids and lives in New York.