How To Improve Your Website

design and build website book next to laptop computer

Do you sometimes find yourself wondering what it is that makes some websites turn in to massive successes, while others occupy there digital space in relative obscurity?

I know I do…

…and I know that my very next thought is always this:

How can I replicate the success of the best out there? How can I improve my website? 

Sometimes the challenge can seem impossible, but this is simply not the case.

Bottom line?

All the website owners out there now, making their fortunes online, living life on their own terms…

…they all started from scratch!

None of them were born online Ninja’s, Guru’s or digital marketing Obi Wan Kenobi’s. They all started out as bare-arsed monkeys just like you and me.

The best part?

It’s easy to improve your website.

Pretty much everything they do can be replicated, with a bit of effort on your part of course.

So, what can you do to become the next rising star? How can you make your website better?

1. Speed Up Your Website

A slow loading website is a two-fold problem:

Poor user experience is the first issue. Your website is giving you lower conversions every time it loads slowly.

Being penalised in search engine rankings is the second, and is a direct result of the first. Google wants your website users to have a good experience when visiting your site, and if this is disrupted because of slow loading pages, you will struggle to improve your search rankings.

But what can you do about it?

Here’s 5 quick and easy wins for speeding up your website:

  1. Use a caching plugin to speed up loading times. I use the free WordPress caching plugin W3 Total Cache as it is powerful, complete and regularly updated.
  2. Make sure your website is hosted on a fast server.
  3. Strip out excess ad banners and GIF images as they often contribute to poor loading times.
  4. Optimise your images.
  5. Remove plugins that you no longer need.

2. Make Your Website Search Engine Friendly

make your website search engine friendly illustrated with vector image of laptop computer and magnifying glass

Every website that ranks highly in search engine results is optimised to do just that.

A website that doesn’t stick to search engine guidelines will always rank lower than a website that is properly optimised.

The SEO factor alone can be the difference between a steady flow of new and retuning visitors…and none at all.

I do all of my SEO with the help of the free Yoast SEO plugin for WordPress.

This awesome plugin will assist you with page analysis to help you optimise page content, images titles, meta descriptions, XML sitemaps, and plenty more to make sure the search engines can crawl and index your website content easily.

3. Make Your Website Secure

You should take steps to make sure that your website is as secure as possible and able to handle potential hacking attempts.

When you turn your website into a massive success, the chances of hackers trying to get access to it will go through the roof.

This is a headache you just don’t need, so take away the risk by using a plugin like WordFence to secure your website.

4. Give Your Website Responsive Design

Your website should look up-to-date, be easy to navigate and have fast loading times.

On top of this it must offer a great user experience across all devices.

give your website responsive design illustrated with images of imac ipad and smartphone

You will definitely be negatively impacting your search rankings if your website is not optimised for mobile.

If you don’t have deep enough pockets to hire a designer and a developer, why not go for a modern, fast and responsive WordPress theme.

5. Back-Up Your Website Content

Apparently, 90% of websites that suffer a data loss close down their website within 2 years.

Many hosts offer backup options with their hosting packages. Check whether or not yours does.

If they don’t, there are a number of third-party backup options out there and you can easily have your website automatically backed up to any one of them via a free plugin like My WP Backup by MyThemeShop.

I hope this post was helpful.

If you have any questions, do not hesitate to let me know.

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