Last week at the PSFK conference I watched Nicholas Felton present his 2009 Feltron annual report. He has been preparing annual reports about his life since 2005. This involves him gathering enormous amounts of data about what he does every day. He then visualizes that data in
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I met a slightly creepy yet really interesting company yesterday. Voiceprism has a technology that analyzes sound waves generated by the human voice. This gives them the ability to listen to an individual for 10 minutes, establish a baseline voice pattern and then detect the deviations from
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In the last few posts we looked at the rising TV consumption, increasing effectiveness if TV advertising and the power of TV in creating emotional engagement. So what does the future hold for TV advertising? There is no doubt TV as a
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In my previous post I listed some empirical evidence that shows that TV advertising is becoming increasingly effective. One of the reasons is that TV is a superior medium for driving emotional engagement. The role of emotional engagement in driving purchasing behavior has been hotly debated in the last couple of years. This is - - Read More - -
In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting increasingly effective. Perhaps the most often quoted analysis is
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The last couple of weeks have seen the ‘new data’ in the news.
The Financial Times ran an article “Smarter Leaders are Betting on Data” by Stefan Stern. This introduced me to a useful idea from Vivek Ranadive, the CEO of Tibco, a software company and general data visionary. He argues that in measurement of consumer activity, we should think of events not transactions or “in-memory analytics” - - Read More - -
As you can imagine, there was much to entertain data watchers at this year’s TED conference.
Here’ s a quick roundup of the talks most relevant to what we’re talking about on this blog.
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Probably the most talked about new company ad TED was Blippy. This audacious start-up can be thought of as a Twitter linked to your credit card. The idea is similar to Facebook’s disastrous Beacon feature, where purchases members made were automatically posted.
If this sounds like an invasion of privacy, it is - gloriously so. To join you simply register your credit card with the site and then - - Read More - -
Just to prove that the graphic presentation is new, take a look at this selection of images from BibliOdyssesy, a blog devoted to “amazing archival images from the internet”. (There’s a book too.) The image above is titled, "A timetable indicating the differences in time between the principle cities of the world", with their air line distances from Washington. It was published in 1883, in Philadelphia by WM Bradley.
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Take a look at this superb interactive tool developed by The New York Times: A Peek into the Netflix Queue.
The principle is simple enough. The Times has taken a database of most rented movies from Netflix and overlapped it on ZIP codes on a Google map to create a geodemographic look at tastes and the hyper local level. New York is shown here, but they’ve featured - - Read More - -