On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database
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Yesterday Landon Donovan tore up the right flank of the pitch at the Emirates Stadium and helped his new club Everton secure a draw against my beloved Arsenal. This morning
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It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space. This is fuelled by an entire industry of
- - Read More - -Great little demo video on YouTube Insights for Audiences. This is a fantastic tool that allows you to gain insights into audiences that are interested in various content categories on YouTube. This goes beyond the traditional demographic insights. You can look at audiences music tastes, political views, brand preferences and much more. I can see applications in media planning, insights
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CNN were the 1st network to use the Perceptive Pixel touchscreens to visualize data for the elections last year. I just saw they have a new article on data visualization on
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Yesterday I listened to a panel discussion on this subject, part of the most excellent New Yorker Festival.
I’ve always been very interested in internal branding. The ‘War for Talent’ as McKinsey called it, seems to be one of the greatest of CEO concerns.
Brands help morale. This makes intuitive sense. People feel proud working for a great brand, so it helps recruit, retain and motivate people.
You can argue that most
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So says this week’s Fortune Magazine in an article titled "Advertising's Revenge of the Nerds".
It discusses how the data revolution has finally
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I’m going to bet that the Portable Social Graph is going to be the next big thing in social marketing.
The idea of the plain old social graph has been around for several years. Basically, this term refers to the representation of our relationships on the web. The graph has long been recognized as valuable information, both
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There has been a spate of new products recently which promise to monitor every aspect of your life. My favorite is the Zeo Sleep Monitor, pictured above. With this handy device, you wear a headband while sleeping which monitors your sleep patterns (how often you wake up, the amount of REM you're getting and so on), and wirelessly transmits them to a base unit on your nightstand for - - Read More - -