Last week at the PSFK conference I watched Nicholas Felton present his 2009 Feltron annual report. He has been preparing annual reports about his life since 2005. This involves him gathering enormous amounts of data about what he does every day. He then visualizes that data in
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I met a slightly creepy yet really interesting company yesterday. Voiceprism has a technology that analyzes sound waves generated by the human voice. This gives them the ability to listen to an individual for 10 minutes, establish a baseline voice pattern and then detect the deviations from
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In the last few posts we looked at the rising TV consumption, increasing effectiveness if TV advertising and the power of TV in creating emotional engagement. So what does the future hold for TV advertising? There is no doubt TV as a
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In my previous post I listed some empirical evidence that shows that TV advertising is becoming increasingly effective. One of the reasons is that TV is a superior medium for driving emotional engagement. The role of emotional engagement in driving purchasing behavior has been hotly debated in the last couple of years. This is - - Read More - -
In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting increasingly effective. Perhaps the most often quoted analysis is
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We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.
Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already be predicted with amazing accuracy from
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Yesterday I listened to a panel discussion on this subject, part of the most excellent New Yorker Festival.
I’ve always been very interested in internal branding. The ‘War for Talent’ as McKinsey called it, seems to be one of the greatest of CEO concerns.
Brands help morale. This makes intuitive sense. People feel proud working for a great brand, so it helps recruit, retain and motivate people.
You can argue that most
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So says this week’s Fortune Magazine in an article titled "Advertising's Revenge of the Nerds".
It discusses how the data revolution has finally
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I’m going to bet that the Portable Social Graph is going to be the next big thing in social marketing.
The idea of the plain old social graph has been around for several years. Basically, this term refers to the representation of our relationships on the web. The graph has long been recognized as valuable information, both
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