As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year. This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising. For the most
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This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
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People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business.
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On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database
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There has been a spate of new products recently which promise to monitor every aspect of your life. My favorite is the Zeo Sleep Monitor, pictured above. With this handy device, you wear a headband while sleeping which monitors your sleep patterns (how often you wake up, the amount of REM you're getting and so on), and wirelessly transmits them to a base unit on your nightstand for - - Read More - -
I've been playing around with Trendrr, the online trends tracking service. This has been around for a while, but has just shifted to a 'Freemium' model. Think of it as Google Trends on steroids. The sources of trends tend to focus on web chatter (Twitter, Delicious, Flickr etc.), and the featured categories tend to focus on buzz categories like media, music - - Read More - -
It is now almost compulsory for aspiring Planners to disparage traditional market research. Meanwhile, the Market Research Society announced this week that, in the UK at least, the industry grew by a healthy 6 percent last year.
Clearly,
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In the last decade a lot of research has gone into how fads spread. Terms like “viral marketing”, “influencers” and “seeding” have been coined to describe different theories on how to marketers can encourage the spread of trends.
Very little, however, has been
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Muckety is an interesting site that uses the principle of relationship mapping to plot webs of power and influence.
It was founded in 2006 by three journalists. Their idea was simple: to lay bare the connections of the rich and powerful. (It’s somewhat like the play “Six Degrees of Separation” or like the parlor game ‘Six - - Read More - -