We’re all about to hear a lot more about the US Census. A $400,000 grassroots campaign encouraging people to participate is about to break, leading up to “Census Day”, on 1st April, 2010.
Although this is a vital institution (be sure to fill in your form!), most of what it will reveal can be already [...]
It’s probably the last thing we need in marketing today – it being criticized for embracing the very basics of math. But that’s exactly what Al Ries did in Adage yesterday. He made some sweeping statements about the state of marketing today, arguing that the marketing community seems to be drifting from “a right-brain approach [...]
Earlier this week Adage ran an article with the controversial title : “The Death of Consumer Segmentation”. It’s written by Draft FCB’s Michael Fassnacht. The article generated quite a few comments. Like many others who commented, I disagree with the following 4 assertions the author makes :
Segmentations are static and therefore less reliable : [...]