I’ve been in London this week where Ogilvy held a digital event for one of their global clients. Yesterday evening they organized a digital Moroccan Souk for dinner. I’ll admit I wasn’t sure about the theme at first but it actually worked really well. There was a delicious Moroccan buffet, surrounded by tents where all [...]
Last week Microsoft launched Bing, it’s new search engine. Does it outperform Google?
You be the judge with this cool little Google vs Bing comparison tool.
A couple of weeks ago, McKinsey came out with the results of their study on “Measuring Marketing”. In one of their questions they asked whether companies planned to change their marketing budget in the next 12 months. The results are displayed below.
While the overall picture is negative, I was surprised by the spread of these [...]