Two weeks ago I wrote a post about setting the marketing budget. It described the often very basic rules marketers use to make multi million dollar investment decisions in marketing. It also had data from a recent McKinsey survey showing that although 45% of the companies were planning to reduce their budgets, 27% had no changes planned, [...]
Yesterday was Memorial Day in the US - the official start of the summer BBQ season and everyone seemed to have their grill out in the city. I had a few friends over for a BBQ and decided to prepare a smoked brisket. I followed the instructions of this enthusiastic grill master and slowly cooked [...]
A couple of weeks ago, McKinsey came out with the results of their study on “Measuring Marketing”. In one of their questions they asked whether companies planned to change their marketing budget in the next 12 months. The results are displayed below.
While the overall picture is negative, I was surprised by the spread of these [...]