In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting [...]
As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year. This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising. For the most part, TV has become a dirty [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]
Two weeks ago I wrote a post about setting the marketing budget. It described the often very basic rules marketers use to make multi million dollar investment decisions in marketing. It also had data from a recent McKinsey survey showing that although 45% of the companies were planning to reduce their budgets, 27% had no changes planned, [...]
Yesterday was Memorial Day in the US - the official start of the summer BBQ season and everyone seemed to have their grill out in the city. I had a few friends over for a BBQ and decided to prepare a smoked brisket. I followed the instructions of this enthusiastic grill master and slowly cooked [...]