Posts Tagged “Adweek”

What You Don’t Know Can Hurt You

Posted 2010.05.01

I was talking to Andy McMains of AdWeek today who asked me if “thoughtful blogger” wasn’t an oxymoron.  I hope not.
I found Clive Thompson’s recent Wired post on “Why We Should Learn the Language of Data” thoughtful.
He argues that being “statistically illiterate” is bad for your health, and everyone else’s too.  (Shouldn’t that be  “innumerate”, [...]



Data Makes Ads

Posted 2009.05.18

Sprint’s new “Now Network” campaign is like the analytics part of the presentation ran off with the creative part and had a baby. 
 
Its center is a microsite made up of a bunch of real time feeds from different sources such as CNN and the New York Times.  Sprint facts are interspersed. 
 
This started as a simple app and [...]