What is the actual value of a story? Are people prepared to pay more for something if there is a story attached to it? It turns out that they are. That is the outcome of a very original experiment by writer / NYT columnist Rob Walker. I saw Rob speak about his Significant Objects project, a [...]
I met a slightly creepy yet really interesting company yesterday. Voiceprism has a technology that analyzes sound waves generated by the human voice. This gives them the ability to listen to an individual for 10 minutes, establish a baseline voice pattern and then detect the deviations from the normal frequencies. These deviations have proven to be [...]
In my previous post I listed some empirical evidence that shows that TV advertising is becoming increasingly effective. One of the reasons is that TV is a superior medium for driving emotional engagement. The role of emotional engagement in driving purchasing behavior has been hotly debated in the last couple of years. This is as [...]
In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting [...]
This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
I love it for a number of reasons. First of all it [...]