People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business. But recently a new breed of companies has been popping up who are acquiring and selling data about consumers in the online advertising space. Companies like BlueKai and Datran [...]
It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space. This is fuelled by an entire industry of online listening technology providers that have popped up over the last few years. They all promise the ability to mine the incredible wealth of information [...]
Great little demo video on YouTube Insights for Audiences. This is a fantastic tool that allows you to gain insights into audiences that are interested in various content categories on YouTube. This goes beyond the traditional demographic insights. You can look at audiences music tastes, political views, brand preferences and much more. I can see applications [...]
Last week Ogilvy announced a partnership with Marketshare Partners, a marketing science company based in LA with offices in NY, San Francisco, Chicago and London. I had been looking for a while for a partner who could help us with econometric modeling, the type of analysis that can help you tie overall marketing spend to [...]
I had a very interesting conversation with David Huffaker last week. David just finished his PhD in Media, Technology and Society at Northwestern University, which makes him an expert in social media analytics, an exciting relatively new field.
David has analyzed behavior on social networks such as Google groups to get a better understanding of [...]