Imagine this – a Census worker walks on dirt road deep in the woods somewhere in North Michigan. After half an hour she reaches a bungalow, the 1st sign of life she’s seen in a while. Just as she pulls out her new 2010 Census form she sees a bag hanging from the doorknob. In [...]
In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting [...]
It is now almost compulsory for aspiring Planners to disparage traditional market research. Meanwhile, the Market Research Society announced this week that, in the UK at least, the industry grew by a healthy 6 percent last year.
Clearly, clients and agencies feel somewhat differently.
Entertainingly, Campaign magazine turned this into a debate between Ogilvy’s own [...]