People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business. But recently a new breed of companies has been popping up who are acquiring and selling data about consumers in the online advertising space. Companies like BlueKai and Datran [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]
The use of mathematics in marketing seems to be one of the hot topics today. But is it that new? Not really. Here’s a little piece I wrote recently on the history of mathematical marketing. I split in into four main era’s.
First Era : The Early Days of Direct Response
It’s probably fair to assume that [...]