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	<title>The DoubleThink &#187; cholera</title>
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	<description>The Art &#38; Science of the New Marketing</description>
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		<title>Visualizing the Flu</title>
		<link>http://thedoublethink.com/2009/04/visualizing-the-flu/</link>
		<comments>http://thedoublethink.com/2009/04/visualizing-the-flu/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 12:00:40 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Data Visualization]]></category>
		<category><![CDATA[broad street]]></category>
		<category><![CDATA[cholera]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[flu]]></category>
		<category><![CDATA[john snow]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[soho]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://thedoublethink.com/?p=270</guid>
		<description><![CDATA[ 
 
 
The New York Times created an interactive map that shows where the outbreaks of the Swine Flue are located.  
 
These types of epidemiological maps have been around for a while.  In fact, they were the very first examples of geographic representations of data.  Probably the most famous example is John Snow’s map of the 1854 Cholera outbreak in [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><a href="http://www.nytimes.com/interactive/2009/04/27/us/20090427-flu-update-graphic.html"><img class="alignnone size-full wp-image-271" title="nyt-swine-flu" src="http://thedoublethink.com/wp-content/uploads/2009/04/nyt-swine-flu.jpg" alt="nyt-swine-flu" width="344" height="274" /></a> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">The New York Times created an <a href="http://www.nytimes.com/interactive/2009/04/27/us/20090427-flu-update-graphic.html" target="_blank">interactive map</a></span></span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"> </span><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">that shows where the outbreaks of the Swine Flue are located. <span style="mso-spacerun: yes"> </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">These types of epidemiological maps have been around for a while. <span style="mso-spacerun: yes"> </span>In fact, they were the very first examples of geographic representations of data. <span style="mso-spacerun: yes"> </span>Probably the most famous example is John Snow’s map of the 1854 Cholera outbreak in London.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">Snow plotted the cholera cases on a map of Soho in London and he marked the water pumps with a cross.<span style="mso-spacerun: yes">  </span>This showed that there was a high concentration of cholera cases around a water pump on Broad Street.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"> </p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><span style="mso-spacerun: yes"><a href="http://www.ph.ucla.edu/epi/snow/highressnowmap.html"><img class="alignnone size-full wp-image-272" title="643px-snow-cholera-map-1" src="http://thedoublethink.com/wp-content/uploads/2009/04/643px-snow-cholera-map-1.jpg" alt="643px-snow-cholera-map-1" width="428" height="405" /></a></span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"><em>Click on the map to download high resolution maps</em></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">This evidence prompted the local authorities to investigate the pump.<span style="mso-spacerun: yes">  </span>They found that it was contaminated and they replaced its handle.<span style="mso-spacerun: yes">  </span>This is a great example of the power of data visualization.<span style="mso-spacerun: yes">  </span>Finding the cause of the local epidemic could have been achieved through statistical analysis but here a visual representation of the data on a map was far more efficient.<span style="mso-spacerun: yes">  </span></span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;">John Snow was thanked for his contribution to the fight against cholera with a commemorative pump on the exact location of the old contaminated one.<span style="mso-spacerun: yes">  </span>The pub on the corner was also named after him.<span style="mso-spacerun: yes">  </span>John Snow however was a teetotaler – he only drank boiled water … .</span></span></p>
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<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> </span></span></p>
<p class="MsoNormal" style="MARGIN: 0in 0in 0pt"><span style="FONT-FAMILY: Arial; mso-bidi-font-family: 'Times New Roman'"><span style="font-size: small;"> <img class="alignnone size-full wp-image-273" title="450px-john_snow_memorial_and_pub" src="http://thedoublethink.com/wp-content/uploads/2009/04/450px-john_snow_memorial_and_pub.jpg" alt="450px-john_snow_memorial_and_pub" width="450" height="600" /></span></span></p>
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