Posts Tagged “data deluge”

Big Data

Posted 2010.03.17

The last couple of weeks have seen the ‘new data’ in the news.
The Financial Times ran an article “Smarter Leaders are Betting on Data” by Stefan Stern.  This introduced me to a useful idea from Vivek Ranadive, the CEO of Tibco, a software company and general data visionary.  He argues that in measurement of consumer [...]



Math Marketing – Challenges for the future

Posted 2009.08.18

 
 
I recently wrote a paper on Math Marketing and Ogilvy was kind enough to make it available on their website.  I will posts pieces of this paper on our blog over the next couple of days.  The paper starts with a history of Math Marketing, which I posted earlier.  The second chapter describes some of [...]