Adapting to change is probably most important in new product development. Change and innovation live off one another. The last decade has seen a transformation in how companies approach innovation. This was drastically needed. According to the USPTO 59% of new product launches fail. These efforts accounted for 46% of all development resources. Even when [...]
I have been pretty obsessed with a little side project over the last couple of weeks which explains why activity on the left column on this blog has been low … . It all started about a month ago when a colleague in London told me about the Korg drum computer app on the [...]
Last week Ogilvy launched their new thought leadership program called the Red Paper series. I was fortunate enough to be able to write the very first one – Learning to read the river. The paper describes how all the data that is generated today provides a huge opportunity for companies to grow their business. It [...]
Imagine this – a Census worker walks on dirt road deep in the woods somewhere in North Michigan. After half an hour she reaches a bungalow, the 1st sign of life she’s seen in a while. Just as she pulls out her new 2010 Census form she sees a bag hanging from the doorknob. In [...]
A friend just sent me this beautiful visualization of where people are taking pictures in London. You can clearly see the high traffic areas around the tourist hotspots. It’s a great use of the type of data people are generating by going about their everyday lives. It also shows how this data could become really [...]