This is a bit of a geeky post so apologies in advance. But I have been meaning to write about how fantastic I think Google Analytics Intelligence is. If you are not sure what I am talking about have a look at the video below.
I love it for a number of reasons. First of all it [...]
People have been buying and selling data about consumers for a long time. Companies like Axciom have been doing this for years in the direct marketing business. But recently a new breed of companies has been popping up who are acquiring and selling data about consumers in the online advertising space. Companies like BlueKai and Datran [...]
On Sunday I wrote a small post about how UK company Prozone captures all English Premier League soccer matches on video and then uses that footage to create a database of every shot, pass, tackle and assist made by every player (according to a comment on that post Opta Sports are powering the Guardian Chalkboard [...]
Yesterday Landon Donovan tore up the right flank of the pitch at the Emirates Stadium and helped his new club Everton secure a draw against my beloved Arsenal. This morning one of the soccer blogs I follow showed this great visualization of Donovan’s impact on the game.
by Guardian Chalkboards
The graph shows Donovan’s completed passes [...]
It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space. This is fuelled by an entire industry of online listening technology providers that have popped up over the last few years. They all promise the ability to mine the incredible wealth of information [...]