I had a very interesting conversation with David Huffaker last week. David just finished his PhD in Media, Technology and Society at Northwestern University, which makes him an expert in social media analytics, an exciting relatively new field.
David has analyzed behavior on social networks such as Google groups to get a better understanding of [...]
According to an article in the New York Times today, UK supermarket chain Tesco is taking on the most daunting of statistical endeavors – predicting the British weather. “Rapidly changing weather can be a real challenge,” Jonathan Church, a Tesco spokesman, said in the article, describing the system Tesco has developed to predict the weather and [...]
MIT’s media lab created this interesting application that builds your persona based on data it finds about you online.
It’s a very cool idea. Problem is that I ran my name twice and got very different results.
The last 2 chapters of the Math Marketing paper describe how you can make it work for you in order to increase accountability and to generate powerful insights. This article on Chief Marketer (http://chiefmarketer.com/marketing-roi/0616-marketing-accountability-tips/) described 8 steps to greater accountability. The last chapter discusses Math Marketing in the context of generating insights.
1. Build [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]