“Maex May Well Be The Future of Advertising”

So says this week’s Fortune Magazine in an article titled “Advertising’s Revenge of the Nerds”.

It discusses how the data revolution has finally come to advertising and changed things forever. Announcing a “quantacracy” in the industry, the author sets up a contrast between The Doublethink’s very own Dimitri and Richard Kirshenbaum of Kirshenbaum Bond [...]