Posts Tagged “econometric”

History of Scientific Marketing

Posted 2009.07.30

 
 
The use of mathematics in marketing seems to be one of the hot topics today.  But is it that new?  Not really.  Here’s a little piece I wrote recently on the history of mathematical marketing.  I split in into four main era’s.
 
First Era : The Early Days of Direct Response
 
It’s probably fair to assume that [...]



How much to spend in a recession?

Posted 2009.06.08

 

 
 
Two weeks ago I wrote a post about setting the marketing budget.  It described the often very basic rules marketers use to make multi million dollar investment decisions in marketing.  It also had data from a recent McKinsey survey showing that although 45% of the companies were planning to reduce their budgets, 27% had no changes planned, [...]