Activating the Lizard Brain
Posted 2009.06.02
I met up with Dr. Carl Marci, CEO of Innerscope last week. Innerscope is a fascinating company with roots in psychiatry and neurology. Dr. Marci is an emerging leader in the relatively new field of neuroscience and neuromarketing.
Innerscope use new tracking technology to analyze how media stimuli result in behavior. This has allowed them to [...]