Marc Earls’ blog had a link to this interesting video last week. Eric Sun from the department of Computer Science in Stanford talks about an analysis he did using data on 262,985 Facebook Pages and their associated fans. He analyzed how information propagates through the Facebook network by looking at the popularity of fan pages. [...]
I’m going to bet that the Portable Social Graph is going to be the next big thing in social marketing.
The idea of the plain old social graph has been around for several years. Basically, this term refers to the representation of our relationships on the web. The graph has long been recognized as valuable [...]
Dimitri posted last week on IBM’s new fascinating new software Many Eyes. This is an open site that allows you to bring your own data and use IBM’s state-of-the-art visualization tools to bring them to life. (The uses to which people have put them make a telling story of the arcane interests of [...]
Amid all the bleak forecasts about Swine Flu, it’s timely (and far less worrying) to reflect once more on the role epidemics play in marketing.
This subject, was first popularized in Malcolm Gladwell’s The Tipping Point, a book which like its subject, has spawned a thousand virulent mutations.
My friend Lisa Flattery recently alerted me to [...]
As you will have surely heard, Facebook recently acquired its 200 millionth user. It has achieved this in under five years, doubling in size in the last 8 months alone.
This has produced a lot of commentary. Since there is so much data surrounding people’s interactions with Facebook, it can be examined in all sorts [...]