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	<title>The DoubleThink &#187; fortune</title>
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	<link>http://thedoublethink.com</link>
	<description>The Art &#38; Science of the New Marketing</description>
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		<title>Revenge of the Nerds</title>
		<link>http://thedoublethink.com/2009/08/revenge-of-the-nerds/</link>
		<comments>http://thedoublethink.com/2009/08/revenge-of-the-nerds/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 14:01:10 +0000</pubDate>
		<dc:creator>Dimitri</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[fortune]]></category>

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Fortune ran a little piece yesterday on the growing power of mathematics in advertising.  I was proud to represent the nerds in the industry!
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			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><a rel="attachment wp-att-690" href="http://thedoublethink.com/2009/08/revenge-of-the-nerds/revengeofthenerds/"></a></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-family: Arial; mso-bidi-font-family: 'Times New Roman';"><span style="font-size: small;"><a href="http://money.cnn.com/2009/08/04/news/companies/advertising_quants_data.fortune/index.htm" target="_blank">Fortune</a> ran a little piece yesterday on the growing power of mathematics in advertising. <span style="mso-spacerun: yes;"> </span>I was proud to represent the nerds in the industry!</span></span></p>
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