Great little demo video on YouTube Insights for Audiences. This is a fantastic tool that allows you to gain insights into audiences that are interested in various content categories on YouTube. This goes beyond the traditional demographic insights. You can look at audiences music tastes, political views, brand preferences and much more. I can see applications [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]
The use of mathematics in marketing seems to be one of the hot topics today. But is it that new? Not really. Here’s a little piece I wrote recently on the history of mathematical marketing. I split in into four main era’s.
First Era : The Early Days of Direct Response
It’s probably fair to assume that [...]
Here’s a very cool little app that allows you to search what is being mentioned on TV and trend the data over time. It is provided by SnapStream whose servers gather closed captioning data of TV content. Below you can see an example of how often “Obama” is mentioned over time.
Not surprisingly, the top 4 [...]
Last week Microsoft launched Bing, it’s new search engine. Does it outperform Google?
You be the judge with this cool little Google vs Bing comparison tool.