On Monday, British scientist Stephen Wolfram is probably going to go live with his Wolfram Alpha (or “Alphram”, as it’s called affectionately) – a giant electronic brain that has been touted as the next Google Killer. If you want to get a good understanding of how it works have a look at this webcast. Though was [...]
My earlier post talked briefly about the power of testing and the emergence of a different breed of creatives who embrace the feedback of results they can get from the web and make it part of the way they work. But can the role of data in the creative process be taken too far?
According to Doug [...]
Last week Rory Sutherland explained on his blog “Why creatives should wear ties occasionally”. He talked about the relevance of old tried and tested techniques in modern advertising and used the iPhone single page ad as an example of a “perfectly sensible kind of advertising” that is so rare these days. He described how the ad “contains [...]