Listening is easy

 
 
It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space.  This is fuelled by an entire industry of online listening technology providers that have popped up over the last few years.  They all promise the ability to mine the incredible wealth of information [...]

5 data short stories

There is a scene in one of the season 1 episodes of Mad Men where Pete Campbell, the ambitious, young account executive defends his trade to his father who thinks Pete could have done something with his life rather than end up in advertising. 

 
I had a similar conversation with my dad about 10 years [...]