Posts Tagged “ipa”

Slow Cooked Advertising

Posted 2009.05.26

 
 
Yesterday was Memorial Day in the US  - the official start of the summer BBQ season and everyone seemed to have their grill out in the city.  I had a few friends over for a BBQ and decided to prepare a smoked brisket.  I followed the instructions of this enthusiastic grill master and slowly cooked [...]



ANA accountability presentation

Posted 2009.04.13

Earlier this year I did a short presentation on marketing accountability to the Association of National Advertisers (ANA).  They seemed to like it and asked me to present it at their annual Marketing Accountability Summit which was scheduled for last week.  I had planned a vacation to Mexico so I wrote up the content and [...]