In the last post on Agile we discussed the flaws of the traditional linear marketing process. So what could be the alternative? This is where we can find inspiration from an unlikely source – the military. John Boyd was perhaps the most prolific fighter pilot the US has ever known. He was an unusual character, [...]
Adapting to change is probably most important in new product development. Change and innovation live off one another. The last decade has seen a transformation in how companies approach innovation. This was drastically needed. According to the USPTO 59% of new product launches fail. These efforts accounted for 46% of all development resources. Even when [...]
Technology, new product innovation, consumer behavior, the entire society is changing faster than ever. This poses significant challenges for companies who need to find ways to adapt to change and embrace it as a breeding ground for innovation rather than a nuisance that forces them to reconsider outdated plans. This has pushed a broad range [...]
Last week Ogilvy launched their new thought leadership program called the Red Paper series. I was fortunate enough to be able to write the very first one – Learning to read the river. The paper describes how all the data that is generated today provides a huge opportunity for companies to grow their business. It [...]
The latest video on thedoublethinkTV is an interview with Dominique Hanssens, Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school’s faculty chair, associate dean, and marketing area chair. From July 2005 to [...]