There are two sides to every company – the supply side and the demand side. The supply side is the one companies control. They can turn the dials, push the buttons and know almost exactly what the result will be. They buy a new machine and know how much their productivity will go up. The [...]
Revolution Magazine brought out a list of the top mentioned brands on Twitter recently.
I mapped the companies on a scatterplot using Many Eyes (please be patient as this page can take time to load). There were a few outliers like Starbucks so I took the log of both the mentions and followers to make [...]
Two weeks ago I wrote a post about setting the marketing budget. It described the often very basic rules marketers use to make multi million dollar investment decisions in marketing. It also had data from a recent McKinsey survey showing that although 45% of the companies were planning to reduce their budgets, 27% had no changes planned, [...]
Yesterday was Memorial Day in the US - the official start of the summer BBQ season and everyone seemed to have their grill out in the city. I had a few friends over for a BBQ and decided to prepare a smoked brisket. I followed the instructions of this enthusiastic grill master and slowly cooked [...]
I was cleaning up my office yesterday when I stumbled across a little book called Why Yesterday Tells of Tomorrow, by Helmut Gaus. A friend gave it to me years ago and I smiled when I saw the cover again. I remembered it showed some of the most creative (some would say outrageous) data correlations [...]