The latest video on thedoublethinkTV is an interview with Dominique Hanssens, Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school’s faculty chair, associate dean, and marketing area chair. From July 2005 to [...]
Last week Ogilvy announced a partnership with Marketshare Partners, a marketing science company based in LA with offices in NY, San Francisco, Chicago and London. I had been looking for a while for a partner who could help us with econometric modeling, the type of analysis that can help you tie overall marketing spend to [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]