Last week Ogilvy launched their new thought leadership program called the Red Paper series. I was fortunate enough to be able to write the very first one – Learning to read the river. The paper describes how all the data that is generated today provides a huge opportunity for companies to grow their business. It [...]
The last 2 chapters of the Math Marketing paper describe how you can make it work for you in order to increase accountability and to generate powerful insights. This article on Chief Marketer (http://chiefmarketer.com/marketing-roi/0616-marketing-accountability-tips/) described 8 steps to greater accountability. The last chapter discusses Math Marketing in the context of generating insights.
1. Build [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]
The image above is “The British Beehive”. 19th century British caricaturist George Cruickshank’s used it to describe the hierarchy of labor in Victorian England. Each profession is assigned an individualized place in the social order. Where does math marketing fit into your organization and how do you organize your Math Marketing efforts? The third chapter [...]