I’ve always been very interested in internal branding. The ‘War for Talent’ as McKinsey called it, seems to be one of the greatest of CEO concerns.
Brands help morale. This makes intuitive sense. People feel proud working for a great brand, so it helps recruit, retain and motivate people.
You can argue that most [...]
Two weeks ago I wrote a post about setting the marketing budget. It described the often very basic rules marketers use to make multi million dollar investment decisions in marketing. It also had data from a recent McKinsey survey showing that although 45% of the companies were planning to reduce their budgets, 27% had no changes planned, [...]
A couple of weeks ago, McKinsey came out with the results of their study on “Measuring Marketing”. In one of their questions they asked whether companies planned to change their marketing budget in the next 12 months. The results are displayed below.
While the overall picture is negative, I was surprised by the spread of these [...]