In my previous post I talked about how, contrary to popular belief maybe, people are watching more TV than ever and that they are engaging with TV advertising. In this post we will look at whether TV is still an effective medium.
There is an increasing amount of empirical evidence that suggests TV advertising is getting [...]
The fourth chapter of the Math Marketing paper describes the current landscape of potential Math Marketing partners.
If companies need external partnerships to stay at the forefront of the Math Marketing revolution, whom should they partner with and what should they look out for? The Math Marketing partner of the future needs to be strong across [...]
The use of mathematics in marketing seems to be one of the hot topics today. But is it that new? Not really. Here’s a little piece I wrote recently on the history of mathematical marketing. I split in into four main era’s.
First Era : The Early Days of Direct Response
It’s probably fair to assume that [...]