Posts Tagged “netflix”

The future of TV

Posted 2010.03.18

 
 
In the last few posts we looked at the rising TV consumption, increasing effectiveness if TV advertising and the power of TV in creating emotional engagement.  So what does the future hold for TV advertising?  There is no doubt TV as a medium will need to face some challenges.  Consumers’ insatiable appetite for content probably [...]



Geodemographic, Metracritical Netfix

Posted 2010.01.14

Take a look at this superb interactive tool developed by The New York Times:  A Peek into the Netflix Queue.
The principle is simple enough.  The Times has taken a database of most rented movies from Netflix and overlapped it on ZIP codes on a Google map to create a geodemographic look at tastes and the [...]