Posts Tagged “neuromarketing”

Your voice reveals your subconscious

Posted 2010.04.06

 

I met a slightly creepy yet really interesting company yesterday.  Voiceprism has a technology that analyzes sound waves generated by the human voice.  This gives them the ability to listen to an individual for 10 minutes, establish a baseline voice pattern and then detect the deviations from the normal frequencies.  These deviations have proven to be [...]



Activating the Lizard Brain

Posted 2009.06.02

 
 
 
I met up with Dr. Carl Marci, CEO of Innerscope last week.  Innerscope is a fascinating company with roots in psychiatry and neurology.  Dr. Marci is an emerging leader in the relatively new field of neuroscience and neuromarketing.
 
Innerscope use new tracking technology to analyze how media stimuli result in behavior.  This has allowed them to [...]