I met a slightly creepy yet really interesting company yesterday. Voiceprism has a technology that analyzes sound waves generated by the human voice. This gives them the ability to listen to an individual for 10 minutes, establish a baseline voice pattern and then detect the deviations from the normal frequencies. These deviations have proven to be [...]
In my previous post I listed some empirical evidence that shows that TV advertising is becoming increasingly effective. One of the reasons is that TV is a superior medium for driving emotional engagement. The role of emotional engagement in driving purchasing behavior has been hotly debated in the last couple of years. This is as [...]
You might have noticed the little video on the top right of our screen. We will be posting video interviews with interesting people Colin and I run in to. We will be adding more videos over the next few weeks. You will also be able to find them on our YouTube channel.
The first video is an [...]
I’ve been in London this week where Ogilvy held a digital event for one of their global clients. Yesterday evening they organized a digital Moroccan Souk for dinner. I’ll admit I wasn’t sure about the theme at first but it actually worked really well. There was a delicious Moroccan buffet, surrounded by tents where all [...]
I met up with Dr. Carl Marci, CEO of Innerscope last week. Innerscope is a fascinating company with roots in psychiatry and neurology. Dr. Marci is an emerging leader in the relatively new field of neuroscience and neuromarketing.
Innerscope use new tracking technology to analyze how media stimuli result in behavior. This has allowed them to [...]