Posts Tagged “Nielsen”

People still watch TV

Posted 2010.02.08

As usual, yesterday’s Superbowl was accompanied by the Ad Bowl the annual contest for best TV commercial during the most expensive airtime of the year.  This seems to be the only time of the year where marketers are still allowed to get excited about TV advertising.  For the most part, TV has become a dirty [...]



Engagement Measures Go Mainstream

Posted 2009.05.15

Ford is among the latest major advertisers to finally using engagement measures to price TV buying deals.  This is further proof that such measures have become a new standard.
 
NBC started this three years ago when it guaranteed engagement scores for Toyota.  Then just before the upfront in 2007 NBC extended this offer to all advertisers. [...]