Last week Ogilvy launched their new thought leadership program called the Red Paper series. I was fortunate enough to be able to write the very first one – Learning to read the river. The paper describes how all the data that is generated today provides a huge opportunity for companies to grow their business. It [...]
It seems like every digital marketer and agency is talking about the power of listening to your consumers in the digital space. This is fuelled by an entire industry of online listening technology providers that have popped up over the last few years. They all promise the ability to mine the incredible wealth of information [...]
Last week Ogilvy announced a partnership with Marketshare Partners, a marketing science company based in LA with offices in NY, San Francisco, Chicago and London. I had been looking for a while for a partner who could help us with econometric modeling, the type of analysis that can help you tie overall marketing spend to [...]