The US Census – Mother of all Surveys

  
Imagine this – a Census worker walks on dirt road deep in the woods somewhere in North Michigan.  After half an hour she reaches a bungalow, the 1st sign of life she’s seen in a while.  Just as she pulls out her new 2010 Census form she sees a bag hanging from the doorknob.  In [...]

How much should you spend on marketing?

 
 
A couple of weeks ago, McKinsey came out with the results of their study on “Measuring Marketing”.  In one of their questions they asked whether companies planned to change their marketing budget in the next 12 months.  The results are displayed below.
 
 
 

 
 
While the overall picture is negative, I was surprised by the spread of these [...]