Two weeks ago I wrote a post about setting the marketing budget. It described the often very basic rules marketers use to make multi million dollar investment decisions in marketing. It also had data from a recent McKinsey survey showing that although 45% of the companies were planning to reduce their budgets, 27% had no changes planned, [...]
A couple of weeks ago, McKinsey came out with the results of their study on “Measuring Marketing”. In one of their questions they asked whether companies planned to change their marketing budget in the next 12 months. The results are displayed below.
While the overall picture is negative, I was surprised by the spread of these [...]
I was cleaning up my office yesterday when I stumbled across a little book called Why Yesterday Tells of Tomorrow, by Helmut Gaus. A friend gave it to me years ago and I smiled when I saw the cover again. I remembered it showed some of the most creative (some would say outrageous) data correlations [...]
One of the overlooked consequences of all the trouble in Detroit is the likelihood that the Saturn brand will be among those sold or (more likely) “phased out” by GM by 2011.
Saturn was born in June 1985, when the then GM CEO Robert B. Smith announced GM’s first new brand in seventy years. Saturn [...]