Posts Tagged “reichheld”

History of Scientific Marketing

Posted 2009.07.30

 
 
The use of mathematics in marketing seems to be one of the hot topics today.  But is it that new?  Not really.  Here’s a little piece I wrote recently on the history of mathematical marketing.  I split in into four main era’s.
 
First Era : The Early Days of Direct Response
 
It’s probably fair to assume that [...]



ANA accountability presentation

Posted 2009.04.13

Earlier this year I did a short presentation on marketing accountability to the Association of National Advertisers (ANA).  They seemed to like it and asked me to present it at their annual Marketing Accountability Summit which was scheduled for last week.  I had planned a vacation to Mexico so I wrote up the content and [...]